Privacy Policy

Effective date: Oct,16,2026

Nuboobags (“Nuboobags,” “we,” “us,” “our”) designs and sells stylish, functional bags for women. We respect your privacy and are committed to transparent practices.

This Privacy Policy explains how we collect, use, disclose, and protect information about consumers in the United States when you visit our website, make a purchase, sign up for emails or SMS, engage with our ads, or contact us (collectively, the “Services”).

If you live in certain states (e.g., California, Virginia, Colorado, Connecticut, Utah), you may have additional rights described in the Your State Privacy Rights section.

1) What We Collect (Notice at Collection)

We collect personal information directly from you, automatically from your devices, and from partners. The categories and examples we may collect are:

  • Identifiers & contact info: name, email, phone number, shipping/billing address, account credentials.

  • Commercial info: products viewed, cart items, wishlist, purchase history, customer service interactions, discount eligibility.

  • Payment info: last-4 card digits, payment token, and transaction details (processed by our payment processor; we do not store full card numbers).

  • Internet/technical data: IP address, device and browser type, pages viewed, referring/exit pages, timestamps, approximate geolocation (city/region), cookies, and similar technologies.

  • User content: product reviews, Q&A, survey responses, style preferences (e.g., size, color, carry style).

  • Inferences: preferences (e.g., classic vs. minimal styles), likely interests (e.g., work totes vs. travel crossbodies), based on your activity.

  • Social/marketing data (optional): your social handle if you engage our brand on social platforms or participate in ambassador programs.

Sensitive personal information: We do not seek to collect sensitive data (e.g., government IDs, precise geolocation, health data). Please do not submit it. If required for fraud prevention or identity verification, we’ll use it only for those limited purposes.

2) Why We Use Your Information (Purposes)

  • Order processing & account management

  • Customer support and warranty/returns

  • Personalization of content, product recommendations, and sizing/carry guidance

  • Marketing & offers (email, SMS, on-site, and ads), including lookalike/retargeting where allowed

  • Analytics & improvement of our site, products, and campaigns

  • Fraud prevention, security, and debugging

  • Legal compliance (taxes, receipts, recordkeeping)

3) Sources

  • You directly: checkout, account, forms, surveys, support.

  • Automatically: cookies, pixels, SDKs, and similar tech.

  • Partners: payment processors, shipping & fulfillment, analytics, advertising networks, and social media platforms (subject to your settings with them).

4) Disclosures to Service Providers/Processors

We share personal information with trusted providers who help us run our business—payment processing, fraud screening, hosting/CDN, analytics, customer support, email/SMS, advertising, fulfillment & shipping, returns, and cloud storage.
They may use your data only to provide services to us and must protect it.

5) “Sale,” “Share,” & Targeted Advertising (State Law Terms)

  • We do not sell your personal information for money.

  • We may “share” or process data for targeted advertising (e.g., retargeting via pixels) as defined by some state laws. Where required, we provide opt-out controls.

How to opt out:

  • Use our “Do Not Sell or Share My Personal Information / Opt Out of Targeted Advertising” link (place on your footer).

  • Or email hello@nuboobags.com with the subject “Privacy Opt-Out.”

Nevada residents: You may opt out of the “sale” of personal information by emailing hello@nuboobags.com.

6) Cookies & Similar Technologies

We use cookies, pixels, and tags for core site functions, performance, analytics, personalization, and advertising. You can manage cookies via your browser settings and our on-site cookie controls (if enabled). Blocking cookies may affect site functionality (e.g., cart, checkout).

7) Data Retention

We keep personal information only as long as necessary for the purposes above, or as required by law. Typical periods:

  • Orders & tax records: 7–10 years

  • Customer service records: 3–5 years

  • Marketing preferences & analytics: 2–3 years from last activity (or sooner if you opt out/delete)

  • Account data: for the life of the account and then per above schedules

8) Security

We use administrative, technical, and physical safeguards appropriate to the nature of the data (encryption in transit, least-privilege access, monitoring). No system is 100% secure; please use strong passwords and keep them confidential.

9) Children’s Privacy

Our Services are not directed to children under 13 and we do not knowingly collect children’s data. If you believe a child provided data, contact hello@nuboobags.com and we will delete it. We do not knowingly sell/share data of consumers under 16.

10) Your Marketing Choices

  • Email: Unsubscribe via the link in our emails or email hello@nuboobags.com.

  • SMS (if offered): Reply STOP to opt out. Message/data rates may apply.

  • Interest-based ads: Use our opt-out link and adjust ad settings on Google, Meta, etc.

11) Your State Privacy Rights

Depending on your state (e.g., CA, VA, CO, CT, UT), you may have rights to:

  • Access/Know the categories and specific pieces of personal information we have about you.

  • Correct inaccuracies.

  • Delete personal information (subject to lawful exceptions).

  • Opt out of sale/share/targeted advertising and certain profiling.

  • Data portability (receive a copy in a portable format).

  • Appeal a decision if we decline your request (VA/CO/CT).

How to exercise: Email hello@nuboobags.com with “Privacy Request” and tell us what you want to do (access, delete, correct, opt out). We’ll verify your identity (and, where allowed, accept requests through an authorized agent). We will respond within the timelines required by law.

California disclosures:

  • We provide a Notice at Collection (see Section 1).

  • We disclose whether we “sell” or “share” data (Section 5).

  • We honor browser-based opt-out preference signals where required (e.g., GPC) and treat them as a request to opt out of sale/share for that browser.

  • Shine the Light: California residents may request information about our sharing of certain categories of personal information with third parties for their own direct marketing in the preceding calendar year by emailing hello@nuboobags.com with “Shine the Light.”

12) Do Not Track

Some browsers send “Do Not Track” signals. We currently do not respond to DNT signals. Where required by law, we honor Global Privacy Control (GPC) as an opt-out preference signal for sale/share.

13) Third-Party Links & Social Media

Our site may link to third-party websites or include social features. Their privacy practices are governed by their policies. Please review them.

14) International Visitors

Our Services are intended for the United States. If you use them from outside the US, you understand your data may be processed in the US (and other countries) where laws may differ.

15) Changes to This Policy

We may update this Policy from time to time. We’ll post the “Effective date” at the top and note material changes on our site or by email where appropriate. Your continued use of the Services after changes means you accept the updated Policy.

16) Contact Us

Questions, requests, or appeals? We’re here to help.
Nuboobags Privacy Team
Email: hello@nuboobags.com
Subject line: Privacy Request (for access/delete/correct/opt-out) or Privacy Appeal (for state-law appeals)